Transforming your syndicated data into business insight
Learn why Average Items Carried is important in this previous post. Even though Average Items Carried is pretty straightforward, here are some questions (and answers!) that often come up when the measure is new to an organization. Can I add together Average Items Carried across periods or geographies? NO! It is a non-additive fact , since it is […]
As mentioned in a previous post, shoppers cannot buy something if it’s not in the store! That’s why having good distribution is so important to your business. What can you do to increase distribution when your brand is already in at least 90% ACV distribution? Let’s look at an example. Say there are 3 brands […]
If Average Items Carried (or Average Items Selling) is not available on your database, it is easy to calculate in Excel. It is just the sum of % ACV Distribution of all the items divided by the % ACV Distribution of the brand. Here is an example: Say a brand is made up of 4 […]
Want to know how the heck % ACV Distribution is actually calculated? Read Part 1 here. % ACV Distribution is a really basic measure but it can be tricky to use in analysis. Here are the 5 most important things to remember about % ACV Distribution: It gets triggered by a SCAN, not by […]
You probably consider dollars the most important measure and it IS the bottom line. But the number one driver of dollar sales is distribution. After all, shoppers cannot buy something that’s not in the store! Used properly, % ACV Distribution will give you the answer to crucial business questions like: Are there any retailers that […]
Measures the breadth of distribution of a product. Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines. Keep in mind that […]
