Transforming your syndicated data into business insight
Key measure of performance vs. the competition. How much category or segment sales are captured. Calculated as (Brand Sales / Category Sales). Can also have different things in the numerator (flavors, sizes, health breaks, etc.) or the denominator (segment, etc.).
There are 4 commonly used merchandising conditions that manufacturers generally pay retailers to execute in order to sell more product. Most analyses look at 4 mutually exclusive merchandising conditions: Feature without Display, Display without Feature, Feature & Display (F&D), and Temporary Price Reduction Only (TPR or TPR Only). We have many posts related to Merchandising. […]
Measures the effectiveness of your merchandising. This measure tells you the % of promoted volume that you would not have sold if there was no promotion. Calculated as incremental volume/promoted volume. Higher is better. For example, if your efficiency is 10%, this means 90% of the volume you sold during the promotion would have […]
One of the geographies available from IRI, it stands for “Multi Outlet” and is usually pronounced “moo-loh.” It includes the following channels: Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries). Also see MULO C and xAOC. Reference article: Multi-Channel Markets
One of the geographies available from IRI, it stands for “Multi Outlet with Convenience Stores” and is usually pronounced “moo-loh see.” It includes the following channels: Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries) and Convenience Stores (often called C-Stores). Use this […]
NITRO is (legacy) Nielsen software for analysis and reporting. To our knowledge, there are no longer any clients using this software. NITRO provides database access through Microsoft Excel. Operates as a sub-program within Excel so user has access to Nielsen data surrounded by the familiarity and power of the regular Excel environment. NITRO stands for […]