Transforming your syndicated data into business insight
It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation: from April and then a follow-up to a webinar we conducted in late […]
Does Nielsen data say your brand is getting less Display support than you think you are (or that you’re paying for)? This post gives many reasons why that commonly happens. Here is part of an actual email that we received from a reader. See if this sounds familiar: “I am the owner of a regional […]
We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger. mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW). This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]
We’re delighted to have guest contributors Mark Laceky (President) and Mike Fridholm (SVP, Client Service) from mLogic Consulting introducing one of their favorite measures. Keep in mind that this article is most relevant for use in more strategic planning and analysis, not necessarily for new users or with retailers. Their contact details can be found at […]
We’re delighted to have guest contributor Scott Sanders, senior consultant at Simon-Kucher & Partners, share his expertise with CPG Data Tip Sheet readers. Scott’s contact details can be found at the end of this article. Of the four Ps of marketing, price has the most power to transform a company’s revenue and profit. The best way to […]
Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]
