Know Your Measures: Pricing and Promotion

Usually used to describe what the price is on the shelf at any point in time.  There is no measure for this.  See Base Price and Promoted Price.

Retail merchandising condition executed by retailers and measured using the retailer’s POS system.  This measure is calculated (from prices obtained from the POS system) not collected from retailer features or from what is displayed on a shelf price tag. A TPR is a temporary price cut of at least 5% from the regular price.  In […]

When a manufacturer pays a retailer to execute specific in-store tactics in order to sell more product.  This is often the largest part of many brands’ budgets. Reference articles: The Beginner’s Guide to Trade Merchandising Measurement