Transforming your syndicated data into business insight
% increase in sales (in $ or volume) obtained due to retailer merchandising. Calculated as (Incremental/Base) x 100. This is a good article to start understanding promotion metrics and lift in syndicated data. We have lots of other articles on this topic! Check the tags and categories for more.
There are 4 commonly used merchandising conditions that manufacturers generally pay retailers to execute in order to sell more product. Most analyses look at 4 mutually exclusive merchandising conditions: Feature without Display, Display without Feature, Feature & Display (F&D), and Temporary Price Reduction Only (TPR or TPR Only). We have many posts related to Merchandising. […]
Measures the effectiveness of your merchandising. This measure tells you the % of promoted volume that you would not have sold if there was no promotion. Calculated as incremental volume/promoted volume. Higher is better. For example, if your efficiency is 10%, this means 90% of the volume you sold during the promotion would have […]
Price paid by shoppers only in stores where the product is not on sale. Calculated as Non-Promoted $ / Non-Promoted Units (or Non-Promoted Volume). We do not recommend using this, but Base Price instead. Reference article: Why You Should (Almost) Never Look At Non-Promoted Price.
See Temporary Price Reduction (TPR).
Price paid by shoppers per equivalized unit (pounds, ounces, or whatever weight measure is used in your category). Best to use when comparing prices of products of different sizes. See Equivalized Sales.