Want to know how the heck % ACV Distribution is actually calculated? Read Part 1 here. % ACV Distribution is a really basic measure but it can be tricky to use in analysis. Here are the 5 most important things to remember about % ACV Distribution: It gets triggered by a SCAN, not by […]
distribution
The 2nd Most Important Measure: % ACV Distribution
You probably consider dollars the most important measure and it IS the bottom line. But the number one driver of dollar sales is distribution. After all, shoppers cannot buy something that’s not in the store! Used properly, % ACV Distribution will give you the answer to crucial business questions like: Are there any retailers that […]
% Stores Selling (PSS)
Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is […]