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visualization

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Robin Simon

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20 Golden Rules to Help You Shine As An Analyst

Sally Martin

How To Answer Business Questions

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Visualization: A Picture Is Worth A Thousand Numbers...

Robin Simon

How To Communicate Insights

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Syndicated Retail Sales Data 101...

Sally Martin

How To Get Started with Nielsen/IRI

How to Be Convincing: Three Rules for Creating Persuasive Charts

July 31, 2019 By Sally Martin 4 Comments

We analysts love nothing better than digging through piles of data. But, when it comes to communicating our insights, less is more. Note: In this article, I focus on charts in the form of slides but many of my design recommendations would also apply to dashboards or more complex visualizations.  To increase the odds of […]

Filed Under: How To Communicate Insights Tagged With: charting, communication, visualization

Visualization: A Picture Is Worth A Thousand Numbers

October 3, 2018 By Robin Simon Leave a Comment

Visualization (or visualization in some places) is one of the hottest topics around lately.  In fact, I just Googled both spellings and got 191 million hits for the American spelling with a “z”) and 43.4 million hits for the British spelling! Here’s what Wikipedia has to say: “Visualization (or visualisation) is any technique for creating images, diagrams, or animations to […]

Filed Under: How To Communicate Insights Tagged With: charts, graphs, visualization

Picture This: Time After Time, The Line Chart

February 16, 2014 By Robin Simon

One of the most powerful graphs is the line chart.  Line charts allow you to: Decode underlying trends over time Compare trends for different products or markets Explore relationships  between different measures In addition to making it easier to see trends, you will typically use a line graph because there’s just too much data to […]

Filed Under: How To Communicate Insights Tagged With: line chart, trend chart, visualization

Picture This: Bar Chart, The Go-To Graph

January 19, 2014 By Robin Simon Leave a Comment

The bar chart is probably the most commonly used type of graph and this post talks about what kind of data this works well for.  In this post I’ll  talk about using bar charts to compare various products and geographies but for one fact and one time period.  This is part of a series of […]

Filed Under: How To Communicate Insights Tagged With: bar chart, visualization

Picture This: Famous Movie Quotes!

January 18, 2014 By Robin Simon 2 Comments

Here’s something fun that I came across this week, as movies were in the news due to the announcement of Oscar nominations: Click here to see Famous Movie Quotes as Charts, from the website Flowingdata.com (January 16, 2014).  Note the wide variety of graph types used! This shows that you don’t have to have numerical data […]

Filed Under: How To Communicate Insights Tagged With: visualization

Picture This: Stacked Bar Chart, Cousin of the Pie Chart

January 6, 2014 By Robin Simon Leave a Comment

As mentioned in a previous post, how you present your analysis is at least as important as the numbers themselves.  Using the right graphs is an essential element that helps you tell a story with your data, rather than just report a bunch of numbers. In this older post I talked about market share and […]

Filed Under: How To Communicate Insights Tagged With: market share, stacked bar chart, visualization

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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