About Sally Martin

We all know that data isn’t worth anything unless it leads to better results. That's why Robin and I started this blog. We want to help you turn your data into meaningful, actionable business insights. I've been doing just that for over 15 years for a variety of organizations. Read more about me here.

CPG Data Tip Sheet’s Favorite Things

Tip Sheet readers frequently write us and ask for suggestions on how to find training classes, what reading we recommend, and what other resources are out there to help them on their path to CPG Data Guru status. Here are our recommendations. We think our list is a lot more practical than Oprah’s and our favorite […]

How To Get More From TDP, Part 3: Sales Productivity

Hello, fellow analysts! Ready to add another tool to your kit? This is the third and final part of my series on how to use TDP to enhance your work. If you are new here, and not yet familiar with TDP, start with this basic introduction or my first two examples on TDP and velocity and […]

Enhancing Your Analysis with TDP, Part 2: Explaining Sales Trends

In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]

Using TDP to Enhance Your Analysis, Part 1: Velocity

TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]

Are You Syndicated Data Literate? (Part 2)

Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data literacy. Catch up with Part 1 (terms #1 – #5) if you didn’t read it […]