Recently, I wrote about a Nielsen chart illustrating consumer behavior in the U.S. during the COVID-19 pandemic. In this post, I’ll show these same metrics from another panel provider: Numerator. Numerator (formerly known as InfoScout) gathers their panel data by having panelists take photos of physical receipts and provide access to their e-receipts. That’s a […]
A Panel Data Case Study: Shopper Behavior During COVID-19
As I shared recently, there is a wealth of free, public information coming out from data providers on consumer behavior during these crazy times. In this post, I’ll highlight, explain, and critique a chart published by Nielsen. Next week, I’ll share a similar chart from Numerator. Taking it back a step, what is panel data? […]
20 Golden Rules to Help You Shine As An Analyst
I was recently purging some old files. I found a long-buried gem, from my IRI days, that I want to share with you. These words of wisdom came from my all-star manager, Linda Abraham. Linda went on to co-found Comscore and is now an investor and advisor to tech companies. Note: when Linda crafted her […]
Who Is Your Shopper? Decoding the Panel Data “Demographic” Report.
Marketers need to paint a picture of their buyers, humanizing them and understanding their preferences. This is not only important for general messaging but also necessary for target marketing. Syndicated household and shopper panel data is an excellent tool for helping to understand consumer characteristics. Not familiar with this panel data? You may want […]
How to Be Convincing: Three Rules for Creating Persuasive Charts
We analysts love nothing better than digging through piles of data. But, when it comes to communicating our insights, less is more. Note: In this article, I focus on charts in the form of slides but many of my design recommendations would also apply to dashboards or more complex visualizations. To increase the odds of […]
From Syndicated to Custom: Transform Your Nielsen/IRI Product Data – Part 2
In my previous blog post, I described two ways to customize your Nielsen/IRI product data by renaming and grouping product values. In a continuation of that post, I’ll now describe a third way of customizing your data—by creating new attributes. 3. Create New Attributes We’re all accustomed to creating new measures, like dividing dollars by units […]