Both Nielsen and IRI construct retail geographies in consultation with individual retailers. Nielsen calls these geographic areas Trading Areas (TAs). IRI calls them Retailer Marketing Areas (RMAs). A TA/RMA is constructed by county. A TA/RMA can cross state borders. In many cases, Nielsen and IRI will offer multiple TA/RMA options for a particular chain. For […]
WTD
WTD is the abbreviation for Weighted. In syndicated data, weighted measures are available for distribution and promotion (e.g. % ACV Wtd Distribution). The weighting is generally by ACV (All Commodity Volume) which is the total sales for the store across all products. Weighting a measure like distribution means you get more “credit” for distribution in […]
XLerate
XLerate is (legacy) Excel based software used by IRI for analysis and reporting. To our knowledge, there are no longer any IRI clients using XLerate. XLerate provided database access through Microsoft Excel. Comparable to Nielsen NITRO software.
YAG
YAG is that abbreviation for Year Ago. A comparison versus year ago is the most common way to assess trends in CPG syndicated data.
YTD
YTD is the abbreviation for Year To Date. This would likely be referencing either calendar year to date or fiscal year to date.