Buying Rate is a panel data measure. It is the average amount of product purchased by one buying household over a whole time period (usually a year). It can be expressed in dollars, units or EQ volume. In Nielsen the fact is called Item Sales per Item Buyer. In IRI the fact is Sales per […]
Census
Census could be referring to U.S. census regions or divisions. But if census is used in reference to a specific retailer, it means Nielsen/IRI receives data for ALL that retailer’s stores. So there is no need to project from a sample – they have everything and can simply report it out without adjustment. An example […]
Competitive Retailer Marketing Area (CRMA)
CRMA is IRI’s term for the overall geographic area in which a retailer operates and is typically used to compare performance of a retailer and its competition. The retailer’s own stores make up it’s Trading Area while the CRMA includes all stores physically located within that geography, defined by counties. The CRMA encompasses both a retailer and its competition. […]
NITRO
NITRO is (legacy) Nielsen software for analysis and reporting. To our knowledge, there are no longer any clients using this software. NITRO provides database access through Microsoft Excel. Operates as a sub-program within Excel so user has access to Nielsen data surrounded by the familiarity and power of the regular Excel environment. NITRO stands for […]
Non-Additive Fact
A database fact/measure that you should not sum over time or market or product is often called “non-additive”. This is a common database term, not specific to CPG data. Dollar and unit sales are both additive. By contrast, distribution and price are non-additive. For example, if one upc has 30% distribution and another upc also […]
Penetration
Penetration is a panel data measure. It is the % of households that have purchased a product, or shopped in a certain channel or retailer. Higher is better and 100% penetration is as good as it gets. In Nielsen the fact is called Item Penetration (for specific categories/brand/products) or Shopper Penetration (for channels/retailers). In […]