A Promoted Product Group (sometimes abbreviated as PPG) is a set of UPCs that are priced and promoted together. This usually contains items of the same or similar size. When analyzing trade promotions, it is usually most helpful to look at incremental volume at the PPG level, not at the individual UPC level.
Purchase Frequency
Purchase Frequency is a panel data measure. It is the number of times your average buying household purchases your product over a whole time period (usually a year). Purchase Frequency remains the same regardless of which sales measure is used (dollars, units or EQ volume). In Nielsen the fact is called Item Trips per Item […]
Purchase Size
Purchase Size is a panel data measure. It is the average amount of product purchased by one buying household on a single shopping trip. Purchase Size can be calculated in dollars, units, or EQ volume. In Nielsen the fact is called Item Sales per Item Trip. In IRI the fact is Sales per Trip. If […]
Remaining Market (ROM)
Each retailer trading area offered by Nielsen/IRI also has a “remaining market”. The remaining market represents that retailer’s competition in that geographic region. This remaining market is important for benchmarking. To create the remaining market for a retailer, IRI and Nielsen include all competitive stores physically located within the boundaries of that retailer’s trading area. […]
Retailer Marketing Area (RMA)
See Trading Area (TA).
Static Panel aka Longitudinal Panel
In the context of household panel data, a static panel is a subset of the total panelists registered. To be included in the static panel, a panelist must meet criteria around: Length of time in panel Consistency of reporting, typically measured by number and frequency of transactions reported The length of time requirement will usually […]