Transforming your syndicated data into business insight
If you define your product category well, you lay the foundation for successful analysis. If you don’t, your analysis can be misleading or useless. Hmm, which is worse? Misleading or useless? What is the “right” way to define a category? Seems like a simple question but, for some products, there’s not a simple answer. Here are […]
Every company and every analyst wants to looks at their retail data a little differently. And Nielsen and IRI are both happy to deliver customized views of their information (for a price). This is the option chosen by most large CPG companies: a custom database. But to provide a cost effective option, Nielsen and IRI […]
NITRO is (legacy) Nielsen software for analysis and reporting. To our knowledge, there are no longer any clients using this software. NITRO provides database access through Microsoft Excel. Operates as a sub-program within Excel so user has access to Nielsen data surrounded by the familiarity and power of the regular Excel environment. NITRO stands for […]
XLerate is (legacy) Excel based software used by IRI for analysis and reporting. To our knowledge, there are no longer any IRI clients using XLerate. XLerate provided database access through Microsoft Excel. Comparable to Nielsen NITRO software.