Transforming your syndicated data into business insight
For a quick refresher on which time periods you can get on your database, see this previous post: Timing is Everything, Part I. Given all the possible time periods that you may have access to, it is important to first determine what business question you are trying to answer. There are 2 ways to think […]
Need to get up to speed on household panel data? Wondering where to start? If you’re not sure where Nielsen and IRI panel data comes from, start with our panel overview post. If you’re ready to dig into the data, read on. Here’s what you’ll learn in this post: Definitions for four key […]
Coke and Sprite, Batman and Catwoman, Abercrombie and Hollister. Two similar ways of addressing a need, each with its own twist. In the Nielsen/IRI world, that duo is Store Data and Panel Data. Store data is your basic, bread and butter sales tracking tool. It is gathered from retailers through their scanner/POS systems. It’s the […]
One of the 4 dimensions on every database is Measures (or Facts). This post is your one-stop shop for Measures in CPG Data Tip Sheet. Measures fall into a few key groups and they often appear that way on your database to make them easier to find. Keep in mind that these […]
Are you thinking about buying scanner data from IRI or Nielsen? Want to make sure you get a good return on your investment? Answer each of the questions below and you’ll be on your way to a smart purchase. If you skimp on this pre-purchase analysis, you may find you bought the wrong data, didn’t […]
Learn about the “standard” option for time periods that many companies get, plus available upgrades (for more money) and downgrades (to save money). Standard Option The standard option for time periods from IRI and Nielsen is 2 years of rolling history of weeks and quad-weeks, updated monthly. So what do these things mean? The […]
