Transforming your syndicated data into business insight
In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business journalists, and finance gurus! So if you’re in the CPG industry, you need to be syndicated data literate. Here’s a chance […]
In my last couple of posts, I’ve been talking about the four types of retail sales data, formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data focus in detail, laying out the strengths and weaknesses of each data type […]
A few weeks ago, I wrote about the benefits of retail sales data for CPG manufacturers. And I summarized the four types of retail sales data which are formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data source in […]
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the only type of retail sales data! […]
Trade promotion evaluation is one of the primary reasons CPG companies buy IRI and Nielsen data. At 10-20% of gross sales, trade funds are a big investment for most manufacturers. And even companies that don’t have direct-to-consumer marketing will still often have retailer driven in-store merchandising. IRI and Nielsen databases can include literally hundreds of […]
Are you confused by the terms “xAOC” or “MULO?” Do you wonder what happened to FDMx? (Do you even know what FDMx is?) This post will clear things up for you! These are the terms that IRI and Nielsen use for their multi-channel markets. These markets are designed to provide an estimate of sales across […]
