Usually used to describe price a shopper pays when a product is not on sale. There is no measure called this, but Base Price should be used.
Regular Price
Glossary
Remaining Market (ROM)
Each retailer trading area offered by Nielsen/IRI also has a “remaining market”. The remaining market represents that retailer’s competition in that geographic region. This remaining market is important for benchmarking. To create the remaining market for a retailer, IRI and Nielsen include all competitive stores physically located within the boundaries of that retailer’s trading area. […]
Retailer Marketing Area (RMA)
See Trading Area (TA).
Sales per $MM ACV (“Sales per Million”)
Measures how fast a product is moving in the stores where it is in distribution. Use when comparing across markets, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by the market’s All Commodity Volume in millions. […]
Sales per Point of Distribution (SPPD)
Measures how fast a product is moving in the stores where it is in distribution. Use only within a market or retailer, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by some measure of distribution (e.g. […]
Shelf Price
Usually used to describe what the price is on the shelf at any point in time. There is no measure for this. See Base Price and Promoted Price.