Transforming your syndicated data into business insight
Assume there are 4 brands in your category at Retailer X, with dollar sales growth as shown in the graph below. Which brand would you say is performing the best? How about the worst? Since this is not a trick question, Brand A is performing best with dollar sales growing the fastest, at +6% vs. […]
Many CPG manufacturers invest in Nielsen and IRI data to create category assessments for individual retailers. These analyses are one component of the category management process. The most compelling and accurate category assessments compare individual retailers against their competitors. And the best benchmark for this comparison is the Nielsen or IRI “remaining market.” The remaining […]
Are you confused by the terms “xAOC” or “MULO?” Do you wonder what happened to FDMx? (Do you even know what FDMx is?) This post will clear things up for you! These are the terms that IRI and Nielsen use for their multi-channel markets. These markets are designed to provide an estimate of sales across […]
For a quick refresher on which time periods you can get on your database, see this previous post: Timing is Everything, Part I. Given all the possible time periods that you may have access to, it is important to first determine what business question you are trying to answer. There are 2 ways to think […]
Even if you never buy Nielsen/NIQ, IRI/Circana or Numerator panel data, you should still understand this common household level analysis. Retailers who analyze their loyalty card data will often use this approach. So you’re likely to be confronted by it at some point. Here’s how it works: You break down total sales for a brand […]
Need to get up to speed on household panel data? Wondering where to start? If you’re not sure where Nielsen and IRI panel data comes from, start with our panel overview post. If you’re ready to dig into the data, read on. Here’s what you’ll learn in this post: Definitions for four key […]
