Transforming your syndicated data into business insight
Coke and Sprite, Batman and Catwoman, Abercrombie and Hollister. Two similar ways of addressing a need, each with its own twist. In the Nielsen/IRI world, that duo is Store Data and Panel Data. Store data is your basic, bread and butter sales tracking tool. It is gathered from retailers through their scanner/POS systems. It’s the […]
One of the 4 dimensions on every database is Measures (or Facts). This post is your one-stop shop for Measures in CPG Data Tip Sheet. Measures fall into a few key groups and they often appear that way on your database to make them easier to find. Keep in mind that these […]
Are you thinking about buying scanner data from IRI or Nielsen? Want to make sure you get a good return on your investment? Answer each of the questions below and you’ll be on your way to a smart purchase. If you skimp on this pre-purchase analysis, you may find you bought the wrong data, didn’t […]
Recently, we received a question from a reader who was puzzled because he was seeing negative numbers for subsidized volume. If you’ve also wondered about this, take a look at his question and our answer. If you don’t know what we’re talking about, you might be interested in this post all about Subsidized Volume. […]
Learn about the “standard” option for time periods that many companies get, plus available upgrades (for more money) and downgrades (to save money). Standard Option The standard option for time periods from IRI and Nielsen is 2 years of rolling history of weeks and quad-weeks, updated monthly. So what do these things mean? The […]
If you define your product category well, you lay the foundation for successful analysis. If you don’t, your analysis can be misleading or useless. Hmm, which is worse? Misleading or useless? What is the “right” way to define a category? Seems like a simple question but, for some products, there’s not a simple answer. Here are […]
