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Measures the breadth of distribution of a product. Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines. Keep in mind that […]
Measures the breadth of merchandising support. Can be used with any of the Merchandising Conditions (Price Reduction Only, Feature Only, Display Only, or Feature & Display). Same measure as % ACV Promo. Reference articles: The Beginner’s Guide to Trade Merchandising Measurement, All About ACV
Amount that the promoted price drops below the regular price, expressed as a percentage. Calculated as (Base Price – Promoted Price)/Base Price. A higher number means a deeper discount. A deeper discount for the same tactic almost always results in a higher lift. % Discount is available by merchandising tactic on custom databases. Reference article: […]
Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is […]
Portion sold on promotion that would have been sold anyway. This can be expressed as what percent of promoted was subsidized or what percent of total sales. Calculated as (Promoted Sales – Incremental Sales) / Promoted Sales OR (Promoted Sales – Incremental Sales) / Total Sales. Lower is better. The Efficiency measure is a related […]
Usually calculated as (this year – year ago). Can be used for all measures.