Transforming your syndicated data into business insight
Amount that the promoted price is below the regular price, expressed in dollars or cents. Calculated as (Base Price – Promoted Price). Note that a 10¢ discount could be 8% in one year but 7% the next year if the base price increased in the second year.
All Commodity Volume, commonly referred to as ACV, is the annual dollar sales of everything sold in a store. Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered. Related measures include % ACV Distribution, % ACV with Merchandising and Sales per […]
See Any Promotion
Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”. So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]
One of the geographies available from Nielsen, it stands for All Outlet Combined (and used to be known as “FDMx”). It includes the following channels: Food/Grocery, Drug, Mass Merchandisers excluding Walmart. See also xAOC.
A product’s attributes are what makes it distinct from other products. Attributes include things like size, color, flavor, package type and other features that are relevant to the category. From a consumer perspective, these attributes are what determine the consideration set and influence the ultimate purchase decision. From a retail perspective, product attributes help define […]