Transforming your syndicated data into business insight
Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”. So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]
One of the geographies available from Nielsen, it stands for All Outlet Combined (and used to be known as “FDMx”). It includes the following channels: Food/Grocery, Drug, Mass Merchandisers excluding Walmart. See also xAOC.
A product’s attributes are what makes it distinct from other products. Attributes include things like size, color, flavor, package type and other features that are relevant to the category. From a consumer perspective, these attributes are what determine the consideration set and influence the ultimate purchase decision. From a retail perspective, product attributes help define […]
The number of items, on average, that a retailer carries of a category, segment, brand, etc. For example, if a brand is made up of 7 different items (SKUs), the average store that carrries the brand at all may have 4.8 items. This measure is usually available in a Nielsen database, while IRI calls it […]
See Average Items Carried.
What a shopper pays, on average. Calculated as Total Dollars/Total Volume (or / Total Units). Note that nobody really pays this price, since it is a blend of promoted and regular prices.
