Transforming your syndicated data into business insight
Basis Points (bps) is a term sometimes used to represent percentage point changes. It’s usually seen in finance rather than marketing contexts. It historically referred to changes in interest rates but you’ll sometimes see analyst reports using it when referring to share point changes or, really, any metric that involves a percent change. 1 basis […]
Acronym for Buy Online, Pick Up In Store. Also called click & collect or order & pick-up. One of the e-commerce methods, in contrast to buying online and getting the order delivered.
Buying Rate is a panel data measure. It is the average amount of product purchased by one buying household over a whole time period (usually a year). It can be expressed in dollars, units or EQ volume. In Nielsen the fact is called Item Sales per Item Buyer. In IRI the fact is Sales per […]
Census could be referring to U.S. census regions or divisions. But if census is used in reference to a specific retailer, it means Nielsen/IRI receives data for ALL that retailer’s stores. So there is no need to project from a sample – they have everything and can simply report it out without adjustment. An example […]
See Attribute.
CRMA is IRI’s term for the overall geographic area in which a retailer operates and is typically used to compare performance of a retailer and its competition. The retailer’s own stores make up it’s Trading Area while the CRMA includes all stores physically located within that geography, defined by counties. The CRMA encompasses both a retailer and its competition. […]