Transforming your syndicated data into business insight
Measures the effectiveness of your merchandising. This measure tells you the % of promoted volume that you would not have sold if there was no promotion. Calculated as incremental volume/promoted volume. Higher is better. For example, if your efficiency is 10%, this means 90% of the volume you sold during the promotion would have […]
One of the geographies available from IRI, it stands for “Multi Outlet” and is usually pronounced “moo-loh.” It includes the following channels: Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries). Also see MULO C and xAOC. Reference article: Multi-Channel Markets
One of the geographies available from IRI, it stands for “Multi Outlet with Convenience Stores” and is usually pronounced “moo-loh see.” It includes the following channels: Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJs and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries) and Convenience Stores (often called C-Stores). Use this […]
NITRO is (legacy) Nielsen software for analysis and reporting. To our knowledge, there are no longer any clients using this software. NITRO provides database access through Microsoft Excel. Operates as a sub-program within Excel so user has access to Nielsen data surrounded by the familiarity and power of the regular Excel environment. NITRO stands for […]
A database fact/measure that you should not sum over time or market or product is often called “non-additive”. This is a common database term, not specific to CPG data. Dollar and unit sales are both additive. By contrast, distribution and price are non-additive. For example, if one upc has 30% distribution and another upc also […]
Price paid by shoppers only in stores where the product is not on sale. Calculated as Non-Promoted $ / Non-Promoted Units (or Non-Promoted Volume). We do not recommend using this, but Base Price instead. Reference article: Why You Should (Almost) Never Look At Non-Promoted Price.