Amount sold in stores with no merchandising present that week. Major use is when quantifying trade costs. For other analyses, Base Sales will probably be the better measure to use.
Non-Promoted Sales
Numeric Distribution
See % Stores Selling.
Penetration
Penetration is a panel data measure. It is the % of households that have purchased a product, or shopped in a certain channel or retailer. Higher is better and 100% penetration is as good as it gets. In Nielsen the fact is called Item Penetration (for specific categories/brand/products) or Shopper Penetration (for channels/retailers). In […]
Percent Change (% Chg)
Usually calculated as (this year – year ago) / year ago. Should not be used for measures that are already expressed as a %.
Point Change (Pt Chg)
Similar to Absolute Change, often used for measures that are already expressed as a %. For example, when comparing 10.3% to 15.6%, the point change would be 5.3 points.
Price Decrease
See Temporary Price Reduction (TPR).