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Measures the breadth of merchandising support. Can be used with any of the Merchandising Conditions (Price Reduction Only, Feature Only, Display Only, or Feature & Display). Same measure as % ACV Promo. Reference articles: The Beginner’s Guide to Trade Merchandising Measurement, All About ACV
Amount that the promoted price drops below the regular price, expressed as a percentage. Calculated as (Base Price – Promoted Price)/Base Price. A higher number means a deeper discount. A deeper discount for the same tactic almost always results in a higher lift. % Discount is available by merchandising tactic on custom databases. Reference article: […]
Amount that the promoted price is below the regular price, expressed in dollars or cents. Calculated as (Base Price – Promoted Price). Note that a 10¢ discount could be 8% in one year but 7% the next year if the base price increased in the second year.
See Any Promotion
Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”. So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]
What a shopper pays, on average. Calculated as Total Dollars/Total Volume (or / Total Units). Note that nobody really pays this price, since it is a blend of promoted and regular prices.