This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers. Some posts will focus on increasing sales for a manufacturer (probably more useful if you are in Marketing) and others will focus on increasing sales for a retailer (more useful […]
panel data
New Age Panels: The Next Gold Standard for Shopper Data?
We are delighted to share this guest post from panel data guru Paul Hunter. Paul is the Markley Visiting Professor at Miami University (Oxford, Ohio) where he teaches courses in marketing. In addition, he is the principal of Oxford Analytics consultancy. Paul also serves as a board member of Market Research Institute International (MRII). Previously, […]
What’s Your Data Focus? Retail Store Data or Shopper Panel Data?
In my last couple of posts, I’ve been talking about the four types of retail sales data, formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data focus in detail, laying out the strengths and weaknesses of each data type […]
CPG Fundamentals: What Is Syndicated Retail Sales Data?
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the only type of retail sales data! […]
The Panel Data Chart Every CPG Analyst Should Understand
Even if you never buy Nielsen/NIQ, IRI/Circana or Numerator panel data, you should still understand this common household level analysis. Retailers who analyze their loyalty card data will often use this approach. So you’re likely to be confronted by it at some point. Here’s how it works: You break down total sales for a brand […]
Data Dictionary: 4 Key Household Panel Measures
Need to get up to speed on household panel data? Wondering where to start? If you’re not sure where Nielsen and IRI panel data comes from, start with our panel overview post. If you’re ready to dig into the data, read on. Here’s what you’ll learn in this post: Definitions for four key […]