Volume Decomposition, Part 5 of 6: Impact of Competition

This is the fifth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 - Overview of this very useful analytical technique that helps answer the question … [Continue reading]

3 Ways to Kickstart Pricing Discussions with Visualizations

We're delighted to have guest contributor Scott Sanders, senior consultant at Simon-Kucher & Partners, share his expertise with CPG Data Tip Sheet readers. Scott's contact details can be found at the end of this article. Of the four Ps of … [Continue reading]

Volume Decomposition, Part 4 of 6: Impact of Merchandising

This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume.  Please review these posts first to get more context: Part 1 - Overview of this very useful analytical technique that helps answer the question … [Continue reading]

Are You Syndicated Data Literate? (Part 2)

Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data … [Continue reading]

Test Your Knowledge: Are You Syndicated Data Literate? (Part 1)

In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business … [Continue reading]