Transforming your syndicated data into business insight
Wow – we are now more than a year into the COVID-19 pandemic, which has impacted virtually all aspects of life and business. And analysis. Around this time in 2020 I wrote this post which talks about important things to consider while doing analysis during uncertain, volatile times. During several weeks in March-April, 2020, sales […]
Many CPG companies purchase individual, Excel-based reports from syndicated data vendors Nielsen, IRI and SPINS. Rather than the six-figure investment required for an ongoing data subscription, individual reports can be obtained for a few thousand dollars. So it’s a great place to start with this data! The vendors are quite flexible in what can be […]
A reader recently asked if we could recommend a reference document resource that contains a comprehensive list of calculations or formulas used in CPG. While our Glossary currently contains over 75 terms and abbreviations (many with calculations), we are considering expanding our glossary scope beyond syndicated data to cover other types of CPG metrics. We […]
This post is different from what we usually write about, since it’s not directly about data and analysis. Believe it or not…I did my grocery shopping online for the first time ever back in July and saw this as an opportunity to share my view on how the online shopping experience compares to shopping in […]
Recently, I wrote about a Nielsen chart illustrating consumer behavior in the U.S. during the COVID-19 pandemic. In this post, I’ll show these same metrics from another panel provider: Numerator. Numerator (formerly known as InfoScout) gathers their panel data by having panelists take photos of physical receipts and provide access to their e-receipts. That’s a […]
As I shared recently, there is a wealth of free, public information coming out from data providers on consumer behavior during these crazy times. In this post, I’ll highlight, explain, and critique a chart published by Nielsen. Next week, I’ll share a similar chart from Numerator. Taking it back a step, what is panel data? […]
