Wow – it’s hard to believe we launched the CPG Data Tip Sheet 10 years ago this month. It is a decade later and we are very happy to thank our over 6,000 followers! In case you are relatively new to the CPG Data Tip Sheet, we went live the week of November 5, 2012 […]
What will happen when we raise our price? (How to Apply Price Elasticity)
It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation: from April and then a follow-up to a webinar we conducted in late […]
A Few More Thoughts On Inflation…
Last month, we were delighted to present a webinar through the Category Management Association. The webinar content was inspired by our inflation post from earlier this year. We wanted to share both the video replay and our slides from the CMA webinar. In addition, in preparing for the webinar, we had a few additional thoughts […]
Join us at our upcoming inflation webinar!
After publishing our recent post on inflation, we were asked by the Category Management Association to present a short webinar on the topic. It will be this Wednesday, May 25 at 11am central time. It’s targeted to CMA members but you can also register as a guest. We’d love to see you there! Description and […]
Inflation…It’s Back!
“There are a lot of questions about inflation and how it impacts the business. We would love to hear your thoughts on how we can analyze this topic!” – Actual reader comment on CPG Data Tip Sheet, 3/22/22 Well, here are some thoughts for you! Background and Context Let’s start with some basic information: […]
A Tale of Two Nielsens
As you may have noticed from the industry press, LinkedIn or emails received directly from Nielsen, a lot has happened to the Nielsen company in the last few months. If you’ve seen the above logo on the right then the message has been getting out to industry stakeholders. Nielsen clients should be familiar with the […]




