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Thank You, Readers on Our 10th Anniversary!

November 30, 2022 By Robin Simon 6 Comments

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Wow – it’s hard to believe we launched the CPG Data Tip Sheet 10 years ago this month.  It is a decade later and we are very happy to thank our over 6,000 followers! In case you are relatively new to the CPG Data Tip Sheet, we went live the week of November 5, 2012 […]

Filed Under: Miscellaneous Tagged With: anniversary, blog performance

What will happen when we raise our price? (How to Apply Price Elasticity)

September 12, 2022 By Robin Simon 11 Comments

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It’s almost impossible to read anything in the business press these days without coming across the term “inflation” and hearing about which companies have announced price increases this week. (In case you missed them, here are posts that we did on inflation:  from April and then a follow-up to a webinar we conducted in late […]

Filed Under: How To Answer Business Questions, Know Your Measures: Pricing and Promotion Tagged With: elasticity, pricing

U.S. Inflation Rate as of April 2022

A Few More Thoughts On Inflation…

June 7, 2022 By Sally Martin 1 Comment

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  Last month, we were delighted to present a webinar through the Category Management Association. The webinar content was inspired by our inflation post from earlier this year. We wanted to share both the video replay and our slides from the CMA webinar. In addition, in preparing for the webinar, we had a few additional thoughts […]

Filed Under: How To Answer Business Questions Tagged With: everyday price, inflation, pricing strategy

Join us at our upcoming inflation webinar!

May 23, 2022 By Sally Martin 2 Comments

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After publishing our recent post on inflation, we were asked by the Category Management Association to present a short webinar on the topic. It will be this Wednesday, May 25 at 11am central time. It’s targeted to CMA members but you can also register as a guest. We’d love to see you there!  Description and […]

Filed Under: Miscellaneous

Inflation…It’s Back!

April 6, 2022 By Robin Simon Leave a Comment

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“There are a lot of questions about inflation and how it impacts the business.  We would love to hear your thoughts on how we can analyze this topic!”    – Actual reader comment on CPG Data Tip Sheet, 3/22/22 Well, here are some thoughts for you! Background and Context Let’s start with some basic information:  […]

Filed Under: How To Answer Business Questions Tagged With: inflation

A Tale of Two Nielsens

June 1, 2021 By Robin Simon 4 Comments

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As you may have noticed from the industry press, LinkedIn or emails received directly from Nielsen, a lot has happened to the Nielsen company in the last few months.  If you’ve seen the above logo on the right then the message has been getting out to industry stakeholders.  Nielsen clients should be familiar with the […]

Filed Under: How To Get Started with Nielsen/IRI Tagged With: Nielsen, NielsenIQ

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About CPG Data Tip Sheet

The CPG Data Tip Sheet is published by Kevin Lehmann and Goods Group. It was founded in 2012 by Sally Martin and Robin Simon, two consultants who met in business school over a shared interest in the geeky side of marketing and went on to build independent practices of their own. Over more than a decade they turned hard-won experience into plain-English explanations of how CPG data actually works and how to analyze it.

Robin and Sally built this into something the CPG and consumer industry trusts. It continues in that spirit.

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ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (80)
  • How To Answer Business Questions (43)
  • How To Communicate Insights (19)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (13)
  • Know Your Measures: Distribution (25)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)
  • Uncategorized (1)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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