Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]
What’s Your Data Focus? Retail Store Data or Shopper Panel Data?
In my last couple of posts, I’ve been talking about the four types of retail sales data, formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data focus in detail, laying out the strengths and weaknesses of each data type […]
The Top Posts From Our First Two Years
Robin and I have thoroughly enjoyed our first two years as bloggers! Thanks so much to the many readers who have entrusted us with their questions and added their own expertise to the conversation. We now have nearly 1500 email subscribers and over 5000 visitors a month. We thought it would be fun to look […]
What’s the Best Data Source? Retailer Direct or Syndicated Nielsen/IRI Data?
A few weeks ago, I wrote about the benefits of retail sales data for CPG manufacturers. And I summarized the four types of retail sales data which are formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data source in […]
What article do you wish we would write?
Dear Blog Readers, Wow, it’s been almost 2 years since we started CPG Data Tip Sheet! As we think about where to go next with this project, we wanted to get some feedback from you. We’ll share the results of this mini survey in a future post: Which article has helped you the most? What […]
CPG Fundamentals: What Is Syndicated Retail Sales Data?
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the only type of retail sales data! […]