Transforming your syndicated data into business insight
Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data literacy. Catch up with Part 1 (terms #1 – #5) if you didn’t read it […]
In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business journalists, and finance gurus! So if you’re in the CPG industry, you need to be syndicated data literate. Here’s a chance […]
What are the three most important qualities of a great data analyst? 1. They know their data inside and out 2. They draw useful conclusions from their data. 3. They deliver accurate information Robin and I have written many articles addressing quality number one (knowing the data), which provides a solid base for a successful […]
Despite the promise of software vendors that their “methodologies extract meaningful and actionable insights from Big Data,” my experience is that no methodology can substitute for the human brain of an astute analyst. Great data analysts are a rare and valuable commodity. So what makes for a great one? They know the data inside and […]
One of the advantages of syndicated store data is that it provides you with the most comprehensive retail sales picture you can obtain from a single source. But sometimes you can get greater insight and formulate more powerful arguments by enhancing your syndicated data with information from other sources. Combining data sources can be tricky. […]
Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]
