Many CPG manufacturers invest in Nielsen and IRI data to create category assessments for individual retailers. These analyses are one component of the category management process. The most compelling and accurate category assessments compare individual retailers against their competitors. And the best benchmark for this comparison is the Nielsen or IRI “remaining market.” The remaining […]
The Panel Data Chart Every CPG Analyst Should Understand
Even if you never buy Nielsen/NIQ, IRI/Circana or Numerator panel data, you should still understand this common household level analysis. Retailers who analyze their loyalty card data will often use this approach. So you’re likely to be confronted by it at some point. Here’s how it works: You break down total sales for a brand […]
Data Dictionary: 4 Key Household Panel Measures
Need to get up to speed on household panel data? Wondering where to start? If you’re not sure where Nielsen and IRI panel data comes from, start with our panel overview post. If you’re ready to dig into the data, read on. Here’s what you’ll learn in this post: Definitions for four key […]
Household Panel: The Other Data
Coke and Sprite, Batman and Catwoman, Abercrombie and Hollister. Two similar ways of addressing a need, each with its own twist. In the Nielsen/IRI world, that duo is Store Data and Panel Data. Store data is your basic, bread and butter sales tracking tool. It is gathered from retailers through their scanner/POS systems. It’s the […]
8 Questions To Answer Before You Buy Nielsen Or IRI Data
Are you thinking about buying scanner data from IRI or Nielsen? Want to make sure you get a good return on your investment? Answer each of the questions below and you’ll be on your way to a smart purchase. If you skimp on this pre-purchase analysis, you may find you bought the wrong data, didn’t […]
Huh!?! How Can I Have Negative Subsidized Volume?
Recently, we received a question from a reader who was puzzled because he was seeing negative numbers for subsidized volume. If you’ve also wondered about this, take a look at his question and our answer. If you don’t know what we’re talking about, you might be interested in this post all about Subsidized Volume. […]