Transforming your syndicated data into business insight
Trade spending is a huge/the biggest item in the budget for [almost] all consumer packaged goods brands. As explained in this previous post, all those trade dollars go towards reducing your retail price and, sometimes, gaining feature and/or display support. But how do you know the real price that shoppers are paying for your product […]
Velocity questions have dominated the CPG Data Tip Sheet inbox this month, with a number of readers posting comments or writing with questions about this important measure. So we decided it’s time to turn our attention to what is, after all, the third most important measure in your database. Why is velocity the #3 measure? […]
As mentioned in this earlier post, you may be able to choose from over 200 different pricing facts on your database! One of the reasons there are so many price measures is because all of them are available for price per unit AND price per volume. Price per unit is the retail price paid per […]
One of the key steps in an IRI/Nielsen pricing analysis is drilling down to look at regular price vs. sale price. Syndicated databases are chock full of price measures and, even for regular price, you still have a choice to make. There are two proxies for regular price: Non-Promoted Price and Base Price. In this post, […]
According to the dictionary, the price of something is “the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale.” Pricing is one of the “4 Ps” of marketing that we learned about in school (along with Product, Placement/Distribution and Promotion) and is often a key driver […]
A common question that arises, especially when your company is new to syndicated retail sales scanner data, is “how come IRI/Nielsen sales data is different than our own shipment data?” This probably comes up most often in the context of forecasting, when you are trying to determine if you are going to “make the numbers” […]
