Transforming your syndicated data into business insight
One of the advantages of syndicated store data is that it provides you with the most comprehensive retail sales picture you can obtain from a single source. But sometimes you can get greater insight and formulate more powerful arguments by enhancing your syndicated data with information from other sources. Combining data sources can be tricky. […]
Earlier this year, we received a frustrated email from a reader. He wrote: “Once and for all, I would like to know exactly what ACV is. You hear several definitions depending on the site you visit. Then I would like to know how to calculate it, what it tells me, and why suppliers should care.” […]
In this previous post I explained how to quantify the size of the opportunity for both your brand and the category if you are getting less than your fair share of distribution. This time I will show how to quantify the impact of getting your brand into more stores, regardless of your current share of […]
In a previous post, I explained the concept of “fair share of distribution” and how you can determine if your brand is getting the distribution it deserves. Now I’ll show you how to quantify the size of that opportunity, for both your brand and the category, if you are getting less than your fair share. […]
We’re delighted to have guest contributor Keith Anderson, vice president, strategy & insights for Profitero, sharing his expertise in ecommerce intelligence. Please direct comments and questions directly to Keith. His contact details can be found at the end of this article. Ecommerce growth is exploding. But what data is really available to CPG companies accustomed to data-driven […]
In my last couple of posts, I’ve been talking about the four types of retail sales data, formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data focus in detail, laying out the strengths and weaknesses of each data type […]
