Transforming your syndicated data into business insight
This is the second in a series of posts that show how you can use your IRI or Nielsen POS database to conduct an annual analysis of all the new products introduced in your category. In this previous post I showed a way to identify the new items in a category, based on distribution. Once […]
Manufacturers are constantly introducing new products. Although you know which new products your own company is introducing and when, it is also important for you to keep informed about your competitors’ activity. Depending on the resources at your company, you can do anything from annual analysis to on-going monthly (or even weekly) tracking. This is […]
Robin and I have thoroughly enjoyed our first two years as bloggers! Thanks so much to the many readers who have entrusted us with their questions and added their own expertise to the conversation. We now have nearly 1500 email subscribers and over 5000 visitors a month. We thought it would be fun to look […]
A few weeks ago, I wrote about the benefits of retail sales data for CPG manufacturers. And I summarized the four types of retail sales data which are formed by a combination of two parameters: data source (syndicated vs. retailer direct) and data focus (store vs. shopper). In this post, I’ll discuss data source in […]
Dear Blog Readers, Wow, it’s been almost 2 years since we started CPG Data Tip Sheet! As we think about where to go next with this project, we wanted to get some feedback from you. We’ll share the results of this mini survey in a future post: Which article has helped you the most? What […]
This is the next in our series of posts about retail pricing. In this post I’ll talk about price gaps – how to calculate them and why they’re important. (You may want to review these previous posts before continuing: retail pricing in general, base price, discount, and trade merchandising measurement.) Take a moment and imagine […]
