Transforming your syndicated data into business insight
After publishing our recent post on inflation, we were asked by the Category Management Association to present a short webinar on the topic. It will be this Wednesday, May 25 at 11am central time. It’s targeted to CMA members but you can also register as a guest. We’d love to see you there! Description and […]
“There are a lot of questions about inflation and how it impacts the business. We would love to hear your thoughts on how we can analyze this topic!” – Actual reader comment on CPG Data Tip Sheet, 3/22/22 Well, here are some thoughts for you! Background and Context Let’s start with some basic information: […]
As you may have noticed from the industry press, LinkedIn or emails received directly from Nielsen, a lot has happened to the Nielsen company in the last few months. If you’ve seen the above logo on the right then the message has been getting out to industry stakeholders. Nielsen clients should be familiar with the […]
Wow – we are now more than a year into the COVID-19 pandemic, which has impacted virtually all aspects of life and business. And analysis. Around this time in 2020 I wrote this post which talks about important things to consider while doing analysis during uncertain, volatile times. During several weeks in March-April, 2020, sales […]
Many CPG companies purchase individual, Excel-based reports from syndicated data vendors Nielsen, IRI and SPINS. Rather than the six-figure investment required for an ongoing data subscription, individual reports can be obtained for a few thousand dollars. So it’s a great place to start with this data! The vendors are quite flexible in what can be […]
A reader recently asked if we could recommend a reference document resource that contains a comprehensive list of calculations or formulas used in CPG. While our Glossary currently contains over 75 terms and abbreviations (many with calculations), we are considering expanding our glossary scope beyond syndicated data to cover other types of CPG metrics. We […]
