Transforming your syndicated data into business insight
We frequently get emails from readers saying “I’m new to Nielsen/IRI/SPINS data. You have so many relevant articles, but where should I start?” In honor of back-to-school season, this post will lay out a route for mastering the basics via posts from this blog. At the very bottom, you’ll find a “reading list” with all […]
Syndicated store data from Nielsen/IRI/SPINS measures a lot about CPG sales. But not everything! If you are thinking about buying data, it’s important to clearly understand what you will and won’t get out of your purchase. Note that in this article we are talking about store data (from the POS scanner) not household panel data. […]
Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone interested in the details about how Nielsen/IRI/SPINS cover the following brick & mortar channels: Grocery/Food Mass Merchandise/Walmart Drug Dollar Club Military Convenience […]
What Channels Are Available From NielsenIQ and Circana? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer is not so simple. In this post, I’ll provide an overview of which types of retailers are available from the FMCG syndicated data […]
In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]
TDP (a.k.a. Total Distribution Points) is my favorite syndicated data measure. Why? Because distribution is fundamental to any business question. Therefore, it’s a great place to start when looking for answers. And TDP is the broadest, most flexible way to examine this crucial dimension. If you are looking at individual UPCs, you don’t need TDP – […]
