Transforming your syndicated data into business insight
It’s a pleasure to feature this guest post from our colleague and fellow consultant Dan Wasser. Dan’s data expertise and savvy insights derive from long experience with syndicated data and category management in a variety of roles. You can learn more about Dan (and how to contact him) at the end of this article. Robin […]
This is the second in a series of posts on how to quantify the impact of improving the various elements of consumers’ purchase behavior. These purchase behavior analyses are based on household panel/shopper data (not POS/store data). Take a look at these posts if you need a refresher on this type of data: Overview of […]
This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers. Some posts will focus on increasing sales for a manufacturer (probably more useful if you are in Marketing) and others will focus on increasing sales for a retailer (more useful […]
In my previous blog post, I described two ways to customize your Nielsen/IRI product data by renaming and grouping product values. In a continuation of that post, I’ll now describe a third way of customizing your data—by creating new attributes. 3. Create New Attributes We’re all accustomed to creating new measures, like dividing dollars by units […]
The “syndicatedness” of IRI/Nielsen data is one thing that makes it so powerful. Think about it: IRI and Nielsen capture, label and organize millions of product transactions across hundreds of retailers and then distribute a comprehensive dataset set to thousands of businesses. As a result, everyone can start with the same data, making it easier […]
We’re delighted to have guest contributor Sandy Skrovan, content marketing manager for Profitero, sharing her expertise in ecommerce intelligence. Please direct comments and questions directly to Sandy. Her contact details can be found at the end of this article. A flurry of activity this past year is transforming the eCommerce data, measurement and analytics landscape. As companies […]
