Transforming your syndicated data into business insight
Visualization (or visualization in some places) is one of the hottest topics around lately. In fact, I just Googled both spellings and got 191 million hits for the American spelling with a “z”) and 43.4 million hits for the British spelling! Here’s what Wikipedia has to say: “Visualization (or visualisation) is any technique for creating images, diagrams, or animations to […]
We frequently get emails from readers saying “I’m new to Nielsen/IRI/SPINS data. You have so many relevant articles, but where should I start?” In honor of back-to-school season, this post will lay out a route for mastering the basics via posts from this blog. At the very bottom, you’ll find a “reading list” with all […]
Syndicated store data from Nielsen/IRI/SPINS measures a lot about CPG sales. But not everything! If you are thinking about buying data, it’s important to clearly understand what you will and won’t get out of your purchase. Note that in this article we are talking about store data (from the POS scanner) not household panel data. […]
We are delighted to share this guest post from panel data guru Paul Hunter. Paul is the Markley Visiting Professor at Miami University (Oxford, Ohio) where he teaches courses in marketing. In addition, he is the principal of Oxford Analytics consultancy. Paul also serves as a board member of Market Research Institute International (MRII). Previously, […]
Here’s a recent question we received from a CPG Data Insights reader: “I know that ACV is not additive, but is there a way to calculate total ACV for a Brand when you have 5 UPCs with ACV measure? Can you average the ACV of the 5 UPCs for total Brand ACV?” Before I answer […]
Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone interested in the details about how Nielsen/IRI/SPINS cover the following brick & mortar channels: Grocery/Food Mass Merchandise/Walmart Drug Dollar Club Military […]
